Club excellence
starts with purposeful AI.
Clubs don't need more technology — they need the right technology. Member IQ is your trusted guide through the AI landscape, deploying impactful solutions that support staff, streamline operations, and elevate every member experience.
Solutions
Two Solutions. One Member Experience.
Atlas
The Knowledge Behind Great Service.
Orchestrate your club's knowledge into a future-proof AI foundation — turning scattered documents, policies, and procedures into instant answers for staff and members.
Canvass
Smarter Feedback. Better Decisions.
A member intelligence platform that converts feedback into insight — helping clubs make smarter decisions and improve the member experience at scale.
Opportunities
The opportunities every club faces
01
Make knowledge instantly accessible.
Great member experiences depend on confident, informed staff — but today that knowledge is often fragmented, undocumented, or buried in binders the moment it's needed most.
02
Understand what members are really saying.
Clubs collect feedback but struggle to quickly understand what it means or how to act on it, making it difficult to consistently improve the member experience.
The Outcome
Confidence becomes the standard.
For Members
Service that feels effortless.
Members experience faster, more consistent service. Every interaction reflects a club that knows them, anticipates needs, and delivers with trust and precision.
For Staff
Confidence as a standard.
With instant access to accurate information, staff respond faster, make better decisions, and deliver consistent experiences — reducing friction and elevating performance across the club.
The Team
Built from the inside out.
Tom Wamberg
President
Zack Luthman
VP — Market Guru
Gustav Toppenberg, Ph.D
Chief Technology Officer
Member IQ was born from firsthand experience.
As PGA professionals, Zack Luthman and Thomas Wamberg spent years working at high-end private clubs, learning what it takes to deliver exceptional member experiences. But at every club, they encountered the same challenge: critical knowledge was scattered across employee manuals, dusty binders, shared drives, emails, and the memories of longtime staff.
For new employees, becoming knowledgeable about a club's operations, culture, policies, and procedures often took months. The information existed—it just wasn't easy to find.
Over time, Zack and Tom realized this wasn't an operational problem. It was a systems problem.
The private club industry was relying on outdated methods to store and share some of its most valuable knowledge. Then a simple question emerged:
What if every employee could access the information they needed instantly? What if club knowledge could be available at their fingertips, powered by AI?
That question became Member IQ.
Our mission is to help private clubs confidently navigate the AI landscape by building purposeful tools that empower employees, streamline operations, and elevate the member experience.
We believe AI should handle routine tasks so club professionals can focus on hospitality, relationships, and member engagement. Member IQ empowers staff with instant access to knowledge, allowing them to be more present and deliver exceptional member experiences.
Because when employees are empowered with knowledge, exceptional service follows.
Get in Touch
See Member IQ at your club.
We're partnering with a select group of private clubs. Tell us about yours and we'll be in touch within two business days.
Or write directly to contact@memberiqengage.com